Adekunle Gold Partners With Pesa on $20,000 Sickle Cell Support Initiative

Nigerian singer Adekunle Gold has partnered with financial technology company Pesa to launch a $20,000 initiative supporting organisations that work with people living with sickle cell disease.

The programme, called We’re Not Done: AG Foundation Sickle Cell Impact Initiative, aims to provide practical resources to groups working to improve healthcare access, patient support, public education and advocacy.

Announced in October 2026, the initiative builds on the work of the Adekunle Gold Foundation, which focuses on improving the lives of people affected by sickle cell disease.

Rather than concentrating on awareness alone, the programme seeks to strengthen organisations already providing services and support to affected individuals and families.

Four organisations to receive support

The initiative’s first cycle will support four organisations operating in different countries, alongside the Adekunle Gold Foundation’s own activities.

The beneficiaries are:

• Sickle Cell Advocacy Management Initiative (SAMI) in Nigeria.
• Not Just You in Canada.
• Sickle Life in Ghana.
• It Takes A Village in the United Kingdom.

The funding is intended to help these organisations strengthen their existing programmes, reach more people and expand their work within the sickle cell community.

Their activities span patient support, education, healthcare access and public awareness. The initiative is also intended to strengthen advocacy efforts and provide resources to organisations working directly with affected communities.

The partnership brings together the foundation’s experience in sickle cell advocacy and Pesa’s financial contribution to support the programme.

Why the initiative matters to Adekunle Gold

Adekunle Gold has publicly spoken about living with sickle cell disease and has used his platform to raise awareness of the condition.

Sickle cell disease is an inherited blood disorder that affects haemoglobin, the protein in red blood cells responsible for carrying oxygen. It can cause episodes of severe pain, anaemia and other potentially serious complications.

People living with the condition may require ongoing medical care, reliable health information and support for themselves and their families. Access to these resources can be difficult for some patients, making the work of advocacy and support organisations particularly important.

Through the new initiative, the foundation and Pesa are directing attention towards groups already working within these communities.

The programme’s focus on funding is significant because awareness campaigns alone cannot meet every practical need faced by patients. Organisations also require resources to sustain their services, reach underserved communities and provide consistent support.

Pesa’s role in the partnership

Pesa is providing the $20,000 commitment for the initiative’s launch and first cycle. The financial technology company announced the partnership as part of activities marking its fifth anniversary.

The collaboration reflects an effort to connect corporate support with organisations working on a specific health challenge.

According to the initiative’s announcement, the programme is intended to help beneficiary organisations expand their reach and strengthen their impact. Further details about individual allocations and the results of the first funding cycle have not been publicly established in the reports reviewed.

The foundation has also indicated that it hopes to support more organisations in the future.

Beyond awareness

The initiative arrives at a time when conversations about sickle cell disease increasingly involve not only public awareness but also access to care, patient support and the resources available to community organisations.

For Adekunle Gold, the programme connects his public advocacy with support for groups working directly with affected individuals and families.

Its impact will ultimately depend on how the funding is used, the needs addressed by the beneficiary organisations and the support that continues beyond the initial cycle.

For now, the $20,000 commitment establishes a new partnership aimed at strengthening sickle cell support across four countries, with the possibility of extending assistance to additional organisations in the future.